Dawn Sheiker is a business development executive whose experience includes strategic planning, change management, lawyer coaching, and practice group management.

She is known as a conceptual thinker and effective manager with a proven ability to increase profitability and market penetration. Dawn is skilled at seeing the big picture and identifying strategies to grow the business.

Dawn is currently the Chief Client Strategy Officer at Morris James. In this role, she provides consultative support to attorneys to develop and execute effective business plans that ensure superior client service. She also builds personal relationships with key clients and referral sources to gain actionable feedback to drive revenue.

Dawn is a Past-President of the Legal Marketing Association Northeast Region. She also served on the 2022 Annual Conference Planning Committee for LMA. Dawn has been actively involved in LMA leadership since 2013, serving as the legacy Metro Philadelphia Chapter’s Treasurer and President. She is a frequent speaker on client service, strategic planning, and business development topics.

Speaking Engagements
  • Invest with Confidence: Tips for Tracking and Measuring the Success of Your Marketing Dollars, Webinar (2024)
  • Creating Meaningful Opportunities at All Career Levels…For Yourself and Others, #FollowFriday Conference (2024)
  • Islands in the Stream: Creating Cross-Functional Harmony, Legal Marketing Association, Southeast Conference (2023)
  • Senior Leaders Summit – Fishbowl Facilitator, #FollowFriday Conference (2023)
  • Get With it Already! Creating Digital Marketing Infrastructure, Legal Marketing Association, Northeast Conference (2023)
  • Women Who Wow Chief Marketing & Business Development Officer Roundtable, The Social Media Butterfly Virtual Program (2021)
  • Legal Analytics – How to Find New Clients with Legal Analytics, Webinar (2021)
  • Communication in Crisis: Sharing Valuable Information with Your Firm’s Internal & External Audiences, Legal Marketing Association Webinar (2020)
  • Harnessing the Power of a Business-Backed Client Team, American Lawyer Media Legal Week (2020)
  • The Intersection of Law Firm Sales and MarTech: A Fishbowl Conversation, Legal Marketing Association Tech West – Fishbowl Facilitator (2019)
  • Podcast: Enabling Revenue: The Role of Client-Facing Legal Sales, Berbay Marketing & PR (2019)
  • The Do’s and Don’ts for Using Social Media in Your Career, Millennial Summit (2018)
  • Navigating Award Submission, Legal Marketing Association (2018)

Engaged in the Community

  • #FollowFriday Conference, Advisory Board (2023-2024)
  • The Arden Club, Board Member (2017-2019)
  • The Arden Club, Concert Producer & Volunteer (2011-2018)
  • Shady Grove Music Fest, Organizer (2010-2018)
  • Fringe Festival – Wilmington, Advisory Committee (2010-2011)
  • Arden Swim Club, Board Member (2009-2010)

Education

University of Dublin, Trinity College, MSc (2008)
Wilmington College, magna cum laude, MS (2006)
Wilmington College, cum laude, BS (2004)

Professional Affiliations

  • Legal Marketing Association (2009 –  Present)
    • Annual Conference Advisory Committee (2022)
    • International Finance Committee (2020)
    • Northeast Regional President (2020)
    • Regional Leaders Committee (2019-2020)
    • Philadelphia Local Steering Committee Chair (2017)
    • Legacy Philadelphia Chapter President Elect (2016)
    • Legacy Philadelphia Chapter Treasurer (2015)
    • Legacy Philadelphia Chapter Finance Committee Co-Chair (2014)
  • American Bar Association (2021 – Present)